Getting Started With Blogging. Part 2
How to Structure a Blog Post- Blog Post Framework
Before we talk about Blog Post Framework and how to structure your blog posts, you should have at this time already have hosting covered and hopefully decided on a blogging platform, I highly recommend WordPress. If you haven’t gotten around to it yet remember you can grab it from:
You may have also gotten around to what you’re going to blog about. If you haven’t yet, you probably have a similar problem to the one I had. It’s not that I didn’t know what to write about, its that I wanted to write about too many things. But as I delved deeper, I instead thought about the people I want to serve. Who are they? Where are they? Do they relate to me? Do they believe what I believe? Those are broad questions for when you’re attempting to flesh out a customer avatar. You can find more information on customer avatars here, this is an affiliate marketing training program with tremendous value, totally free!
Let’s circle back. With the blog post framework, you want to be in a position to decide what the ideal length of an article would be, would your readers prefer an infographic instead? Or maybe they don’t even like reading and prefer a video.The aim is always to acquire traffic and then maintain and grow that traffic with readable, engaging, easy to digest content.
Because of an obsession I have with web-apps, I’m going to show you my number one method for determining the framework for your blog posts.
Enter Epictions Epicbeat
With a 14 day trial and a really moderate price tag, you’re sure to dig up some really awesome data on your target audience on how to effectively structure your blog posts for maximum engagement. Epictions EpicBeat crawls sites and their related social networks to monitor their engagement then serves you with the most current and engaging topics.
Here’s a quick search I did on “blogging”:
Now we’ve magically got the best articles with regards to engagement, relevance, time span and geography if you have a look at the left sidebar of the image.
Click on Content Insights, (next to content),
select “Top Formats and Content-Type” and
you should come up with something akin to this:
I know, right? Clearly, the interest in blogging centres around “Why” articles, eg, “why you should start blogging” and “How” eg, “How to start a blog” or “How to make money blogging”.
Part 1 Figured Out, we know the format that will attract the most engagement.
Part 2, How long Should my blog post be?
It’s either going to be long, or it’s going to be short(er). First, longer articles tend to contain more value and tend to rank better in terms of SEO. But they’re hard work and require a tremendous amount of research. The downside, you need to be really engaged and interested to finish some of these article types.
85 Ways to Grow Your Email List is one of the best articles I’ve read, but to be honest, I’ve tried several times but could never finish it in one go, it IS after all, around 12000 words long. There is an array of freebies, beautiful, content-rich infographics and value-adding content to keep you busy for weeks on end. If you prefer this type of long-form writing, you’re probably already a content marketing rockstar and you’ll definitely reap the rewards.
Second, shorter more concise articles, get straight to point and give the reader time to read, process and more importantly, ENGAGE with your content. You always want your readers to comment on your article, positive, positive or negative comments may also drive SEO rankings.
Quick SEO Tip: Google scours the internet for value to provide for its searches, more engagement on an article will tick Google’s algorithm in your favour in terms of SEO.
If you’re just starting out and you’re not sure what SEO is about, Moz, Beginners Guide to SEO & ClickMinded are great, free introductory courses to get you on the fast track.
So we’ve got trade-offs with both short and long-form articles.
My personal preference is the shorter form, as I’d rather have engagement and create a series of articles than one gigantic article. But as is prudent practice, let’s let the data decide.
Enter Epictions round 2:
We’ll click on Text Analysis and out will pop this beauty:
Here it’s easy to that we’re hitting the mark with around 500-1K words for the search term “blogging”,
but we’re also heading into the high content difficulty region, probably because there are so many blog posts about starting a blog, the value and insight level would need to increase.
Finally, and most importantly, Epictions EpicBeat can be used as a resource for sourcing and curating the most current, engaging and most prominent blog resources for your chosen niche, with a WordPress plugin that allows you to curate content directly into your site.
Post Type: Article
Article Length: 500-1000 words with relative difficulty.
Now that we’ve got some of the framework, let’s run through the content structure.
Introduction and Pre-Frame, set your reader up for a great read and sell what you’re going to write a bit, let the anticipation build for a bit, they are, after all, giving you their most precious resource, their time. 50-100 words should do here
Body(Good Stuff), really good content goes here.
The body should consist of around 60-70% of the article. The better researched you are, the more you include relevant images(don’t forget your “alt” tags) and can explain away complex issues in layman’s terms, the better you’ll do.
Remember to follow a flow of information as one step sets the stage for the next chunk of info you’re throwing at your reader.
Recap or conclusion.
Quick concise summary of what you just told them, make this about 10-20% of your article length.
With that being said, let’s do a quick recap of this article.
Get your hosting setup, if you haven’t done so, click here to get started.
Write about something you’re passionate about and if you’re not exactly sure what that is, write to and for the people you want to serve, find them by creating a customer avatar using the free affiliate marketing training tools, quite literally the best in the industry.
Run the trial version of Epictions EpicBeat, then research your writing topic see which articles are ‘trending”, then do an analysis on the content type and text analysis to see which post format is best engaged with as well as ideal length for maximum engagement.
See also, BuzzSumo and implement similar strategies for optimum results, BuzzSumo does offer a free trial, but the paid version comes at a much higher price tag.